In today’s uncertain and ever-changing
environment strategy is all about making some
very difficult decisions on a few parameters. It is
absolutely essential that the firm decides on
these parameters because they become the
boundaries within which people are given the
freedom and the autonomy to operate and try
things out. They also define the company’s
strategic position in its industry. Without clear
decisions on these parameters, the company will
drift like a rudderless ship in the open seas.