U.S. and European retailers are taking note. Urban Outfitters became the
biggest American stockist of Korean beauty brands in 2014. Refinery29
recently hired a South Korean beauty correspondent, Joyce Kong,
to chart the trend for readers. “The South Korean beauty market is
increasingly influential, in part because the government has invested in
R&D. Manufacturers are also highly responsive to trends,” says Florence
Bernardin, founder of Information & Inspiration, a Paris-based consultancy
specializing in Asian beauty trends. Bernardin says trends to watch include
bubbling beauty products that use carbonic acid, fermented skin care
products, and sheets and body masks loaded with skin care properties
U.S. and European retailers are taking note. Urban Outfitters became the
biggest American stockist of Korean beauty brands in 2014. Refinery29
recently hired a South Korean beauty correspondent, Joyce Kong,
to chart the trend for readers. “The South Korean beauty market is
increasingly influential, in part because the government has invested in
R&D. Manufacturers are also highly responsive to trends,” says Florence
Bernardin, founder of Information & Inspiration, a Paris-based consultancy
specializing in Asian beauty trends. Bernardin says trends to watch include
bubbling beauty products that use carbonic acid, fermented skin care
products, and sheets and body masks loaded with skin care properties
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