Based on its mission, vision, and values, NCON identifies its
students and stakeholders as people currently and potentially
impacted by the quality of the education provided. Therefore,
its primary student segments are prospective and enrolled
students. However, starting with the 2000 SPP, NCON has
refined these segments to reflect changing enrollment trends.
Subsegments currently are transfer, distance, minority,
international, and graduate students. Likewise, the college’s
stakeholder segments evolved to include both internal and
external groups essential for the accomplishment of NCON’s
mission: the BR that guides CTU and the college, K–12
schools and community colleges that are the source of future
students, the communities that NCON serves, employers and
graduate schools who depend on high-quality graduates, and
alumni and other donors who support the college with time
and money.