Your main goal might be to increase your sales and make your profits grow, but everybody knows that the airsoft business is a though one. So as long as you think that what you’ve been doing so far has been working out quite okay you are not at all convinced to spend a lot of money on advertising if not completely necessary. But what is in your company’s best interest? Today marketing experts agree that, depending on the market and level of competition, you should spend about 3% to 10% of your annual revenue on advertising.