Nong Khai is an emerging city located along the Mekong River in Thailand at the border with Laos. Many of the population in Nong Khai province aspire to live under the concept of the Sufficiency Economy created by Thailand’s King Bhumibol Adulyadej as a model of development in order to achieve community empowerment and reduce social inequality. The Tourism Authority of Thailand, for example, recognizes communities such as Ban Wang Nam Mok in Nong Khai province because of their aim “to raise the consciousness of villagers and visitors about the preservation of natural resources, self-sufficiency economy, and conservation of local culture”. The community achieved the Thailand Tourism Award in 2010 because of their agro-tourism attractions.