It is here that the Hamburg Süd and Aliança brands complement each other uniquely. While Hamburg Süd was founded as long ago as 1871, 80 years later, in 1951, a German emigrant family established the Brazilian line Aliança to engage in coastal shipping. In the course of implementing an active market policy and expanding Hamburg Süd's market presence, the Oetker Group acquired the company in 1998. Today, Aliança is a top address for container liner services linking South America with Europe, North America and Asia. In addition, Aliança operates in the cabotage and Mercosur trade, and offers value-added services and intermodal capability.