Among investors looking to invest outside their own region, 31% of respondents identified Western Europe
as the top destination (Figure 10), which is also the region that received the vast majority of cross-border
investment. Despite the slowdown in China, 27% of investors regarded Asia as their preferred location,
perhaps due to the fact that economic growth here still comfortably outpaces other regions and continues to
offer significant long-term potential.
Eleven percent of respondents identified Central and Eastern Europe as their top destination, a huge result
relative to the size of these markets. Whilst markets in this region are small, they are showing distinct signs
of economic revival, prompting investors to take an interest.