Sales by the salesman is so important in marketing communication effectively. Sales by the salesman is a necessary to push for customers new products, increase sales and customers to know the brand .Of the company, so it can be said that the sale by the salesman (Personal Selling) is a form of communication between the People toward the person. (Person-to-person communication) sales (Salesperson) try .In order to encourage buyers to purchase goods or services. We can see that the sale by the salesman is a process two-way communications (Two-way communication process) sales and customers expect can meet .Each other immediately.