Getting cited. Many readers will never go on to read your article, so the most-read piece of your work after the title will be your abstract. In fact more than one person may cite your article based on reading your abstract alone. And, odd as it sounds, you want to provide an abstract so good that someone could cite your article with accuracy based on your abstract Although this may seem shocking, there are instances where scholars do this kind of citing. For instance, a scholar writing an article about the efficacy of the women's environmental movement in Senegal may want to state in passing that scholars have published many more articles about the efficacy of the women's environmental movement in Kenya. If your article is about such Kenyan movements, you want that scholar to be able to add your article to the endnote listing such works even if the scholar has only had access to your abstract online.