Don’t make your key partners rely on the media for information about the crisis. Provide details about
the extent of damage and disruption to services, what is being done to assist victims, how disaster
management or security services are working to end the crisis and what is being done to make sure it
doesn’t happen again. UK tour operators have successfully used conference calls in crisis situations
to link up the various people responsible for safety, promotion and tourism policy so that everyone is
getting the same information at the same time. Familiarization trips organized for tour operators
during or immediately following the crisis are the best way to allow them to assess the situation for
themselves.