Marc Atlan Design — in a close collaboration with H&M's Creative Director & David Beckham's team — developed the concept, design and execution of the Spring 2013 TV Commercial that was shot on location in Los Angeles. This included writing the original script, designing the campaign, and proposing to work with acclaimed film director Guy Ritchie. The commercial features an action-packed, fast paced scenario of David Beckham running through the streets of Beverly Hills.