Some influencers just stand up and proclaimthat theworldwill be howthey want it to be. Theymandate (as far as they can) thewhat and how. They are therefore in a position to be listened to and acted upon. Sometimes this is due to their position (such as regulators), sometimes just down to the weight they carry in their market. Some financial analysts, for example, proclaim the top of a bull market, which then fulfils the prophecy. Proclaimers most often work for government agencies and departments, regulators and legislators, or standards bodies, but may also include buyer groups or co-operatives, and industry commentators.