Climate for service. One Global Service Climate Scale and
three scales assessing facets of service climate are shown in
Table 2, with sample items. The first scale, Global Service Climate,
provides a summary measure of the organization's climate
for service. The remaining three scales represent diverse services
practices. The Customer Orientation Scale measures the degree
to which an organization emphasizes, in multiple ways, meeting
customer needs and expectations for service quality; the Managerial
Practices Scale reflects those actions taken by an employee's
immediate manager that support and reward the delivery
of quality service; and the Customer Feedback scale assesses
the solicitation and use of feedback from customers regarding
service quality. It is important to note that these constructs are
the facets of the work environment that connote service. In our
conceptualization, existence of the foundation issues (reviewed
previously) permits these service-oriented practices and procedures
to occur. It is also important to note that, although the
Global Service Climate Scale addresses many of the same issues
as the three service practices scales, it is not a composite of the
three scales—it is its own distinct scale designed to tap the
' 'molar'' aspect of service climate. Subsequent analyses show
the contribution of each of the three service climate facet scales
to the Global Service Climate Scale; in tests of Models 1 and
2, the Global Service Climate Scale was used.
Readers will note that the items shown in Tables