Conventional wisdom, in this case, would be dead wrong. Today, Lohman is CEO of the Groceries brand of men’s and women’s organic and recycled material tops. It can be found in over 400 stores worldwide, including Kitson and Planet Blue in Los Angeles and Barney’s New York and Opening Ceremony in Tokyo.
Groceries boasts annual sales in the seven figures, a 33,000-square-foot manufacturing facility downtown at the corner of Alameda and 7th, and 64 full-time employees. In addition to its own label, Groceries also sells volume private-label blanks to big names such as Paul Mitchell and Pearl Jam. The company is doubling its size every nine months. In other words, Groceries is a rousing success.