Whisky tourism in Scotland is big business, with around 120 active whisky distilleries, 40 more in the pipeline and distillery visitor numbers reaching upwards of 1.5 million per year.
However, there’s a lack of services providing a personal connection between whisky tourists and the distilleries.
With the industry looking to find innovative new ways to encourage whisky tourism in Scotland, whisky PR manager, Kirsty MacGeoch, has created the missing link between the distilleries and the visitors, with the launch of luxury whisky experience service, Whisky Co.
Based in Edinburgh and supported by RBS’ Entrepreneurial Spark start-up business accelerator, Whisky Co. connects people to Scotland’s distilleries through tailored whisky experiences.
Whisky Co. creates bespoke itineraries, individually suited to guests’ requirements and books all aspects of their trip, from transfers to tastings, with a focus on luxury.