As suggested above, the problem with such research is that it highlight the absence of procedures in country in which the environment is an essential part national branding with respect to tourism while nature-based tourism provides an important tourist activity in many rural and peripheral regions. While such businesses often proclaim the positive role that tourism can have in promoting conservation , they often fail to manage the dangers to the environment that tourism can also bring. Moreover, the lack of educative message with respect to biosecurity is also seemingly at odds with the education function that is also meant to be integral to ecotourism.