A positive Empathy Index ensures that your writing is benefit oriented
and reader focused. You can use any of the four techniques, or you can
use a combination of the four. For example, notice how all four
approaches are integrated in the following memo from Mary Jo, a crises
hot line executive director, to the hot line’s volunteers. Mary Jo uses
pronouns, refers to shared interest, addresses her readers by job title, and
allows inference to her readers to be made as well.