In order to address some of the problems identified in the baseline survey and to
formalize a communication structure at the hospital, the communications department set out to
design a user-friendly, all-inclusive employee intranet site. The goal was to
provide a way to seamlessly communicate a consistent message to all employees,
regardless of email access, shift, age, department, or comfort with technology. By creating a tool
to improve communication, both two-way and top-down, the communications department expected to see
an improvement in the hospital’s employee scores regarding communication, voice, and satisfaction.
By employing a
grassroots approach, the communications department hoped to increase employee buy- in and adoption
of the new site. Additionally, the hospital planned to measure and trend usage rates to see if
employees were receiving the messages disseminated.