away With the design elements included in word-processing programs, such as
bold faced type, italics, different font sizes and colors. clip and so forth.
Over use of these tools makes a business plan look amateurish rather than
professional.
One of the most common questions that the writers of business plans ask is,
“HOW long and detailed should it be?” The answer to this question depends on
the type of business plan that is being written. There are three types of business
plans, each of which has a different rule of thumb regarding length and level of
detail. Presented in Figure 4.2, the three types of business plans are as follows.