In addition to using online panels created by marketing research firms, companies may survey their own customers using their existing e-mail lists to send out invitations to participate in surveys. Small businesses can use online survey creation software, offered by businesses like www.qualtrics.com, www.surveygizmo.com, www.Zoomerang.com and www.Surveymonkey.com, to design an online survey and collect data relatively easily and inexpensively.