Web site traffic and online behavior analysis software, to help it better understand and market to its online customers. At peak times, the Web site has handled up to 18,000 simultaneous shopping sessions. The final piece in the formula for profit is a supply chain that themselves. FreshDirect does not accept slotting fees (payments made by manufacturers for shelf space). Instead, it asks suppl iers to help it direct-market to consumers and to lower prices. To further encourage lower prices from suppliers, FreshDirect pays them in four business days after delivery, down from the industry pattern of 35 days.
FreshDirect was profitable for the first time in 2008. The key to profitability has been improving its execution of the initial concept, and a rededication to customer service, just plain listening to customers. In recent years, FreshDirect has introduced the following "customer centric" ideas: