Reasons such as these can lead us to interpret the reasonable person stan¬dard more normatively than descriptively. In this sense, a "reasonable" person assumes a standard of thoughtful, reflective, and judicious decision making. The problem with this, of course, is that we might be asking more of the aver¬age consumers than they are capable of giving. Particularly if we think that the disadvantaged and vulnerable deserve greater protection from harm, we might conclude that this is too stringent a standard to apply to consumer behavior. On the other hand, given the fact that producers do have more expertise than the average person, this stronger standard seems more appropriate when applied to producers than to consumers.