Triandis (1994, 249) writes, "Every individual is ethnocentric, but the degrees vary. It is natural to consider one's own culture as the standard against which to judge others. The more another culture is like his/her own, the better it probably is. Most cultures consider themselves as the " center of the world." For example, the Chinese called themselves " the central kingdom." the Greeks called the lands to their. East "the East" and the lands to their West "the West" while considering themselves "the center." the Romans took that way of talking from the Greeks, and today it is used by speakers of English.