he digital landscape is constantly evolving. And if you don’t want your brand to go the way of the mastodon, it’s important that your content evolves along with it.
We’ve been hearing for years now that digital is the future, and it’s a mantra that’s unlikely to subside any time soon.
But at the dawn of this new digital
age, consumer habits are not always keeping up with technological advances – readership of print magazines, for example, still far outstrips their digital counterparts and doesn’t look to be changing in a hurry.
And this has important implications
for a range of industries – including hospitality and travel brands – that are looking for new ways to engage consumers.