what FedEx had achieved in the previous 12 years in the global transportation market must have felt like a killer blow to an industry that FedEx clearly saw as ripe for the taking. With a seemingly endless amount of human and financial resources at its disposal, FedEx had taken over a plethora of businesses both in North America and overseas The secret to its success seemed to be that is was simply providing a key service to markets screaming for a reputable brand name that was capable of the type of excellent service FedEx had to offer.