Shapero and Sokol also answer the question of what helps determine which course of action (among all the possible and available alternatives for the individual) will be seriously considered and subsequently pursued. Perceptions of desirability and feasibility are two major factors influenced by the cultural and social environments. The perception of feasibility may influence the notion of what is desirable. This model suggests that two main requirements are necessary for the new venture event to appear. First, founders should perceive that starting a new venture is credible or desirable (i.e. they have intentions towards entrepreneurship). Starting a new venture must be a believable opportunity (Krueger 1993). Shapero defined perceived desirability as the extent to which one finds the prospect of starting a business to be attractive; in essence, it reflects one’s feelings towards entrepreneurship. Second, founders should perceive that starting a new venture is feasible, that is to say, they believe that they are personally capable of starting a business (Krueger 1993).