The Thai government announced a policy of poverty eradication and set up the One
Tambon One Product Project based on Dr. Morihiko Hiramatsu’s One Village One Product
(OVOP) role model movement in Oita prefecture in Japan. The philosophy of this project was
to help each community in Thailand to use its local wisdom to develop and manufacture useful
products from locally-available raw materials with the help of modern know-how, technology,
innovation, and strategic management and administration for commercial purposes.
Local yet
NIDA Development Journal Volume 52 Number 2/2012
88
The Impact of ICT and Networking on the Business Performance of One Tambon One Product
Enterprises in Greater Bangkok and Metropolitan Areas
global, self-reliance-creativity and human resource development have been the three pillars of
the philosophy of the OTOP project (Community Enterprises Development Office, 2008).