Promotion
Burger Kings Big Value Menu $1 “Talent Show” invites customers to display their talent via videos they submit with the goal of winning a menu item. The firm applies a promotional strategy which involves the consumer which can reinforce and raise the number of the fan club.
Burger King is always looking for ways to offer affordable menus and items for their customers. Moreover, the company uses heavily the social medias networks in order to encourage the customers to win gift which maintain the activities of the fan community.
The company had program also another advertising campaign named “The next best move” in 2010 to feature scheduled promotional tours with stops in urban communities around the united state. A costly basketball event targeting young African American males. They used basketball as a cultural entry point because it’s such a part of the urban framework of these consumers that go to Burger King. The effort is augmented by a special website where participants can describe community service contributions a digital tactic which helps collect data. These informations will probably be use in order to sharp and improve the knowledge of the target. A promotional action which targeted a specific target segment with the goal to shows the fast food links with the urban music industry and gather a larger community.