Starbucks" will" post" a" status" update" on" its" Facebook" page" thanking" customers" for" their"
continuing" support." " Starbucks" will" not" respond" to" each" individual" comment," rather" address"
major" concerns" via" status" update." " The" reason" there" will" be" no" responses" to" individual"
comments"is"because"we"fear"Starbucks"response"will"get"lost"in"the"masses"and"create"another"
crisis"embedded"within"the"exiting"crisis"(as"evident"in"the"Applebee’s"example)""Starbucks"will"
explain"its"commitment"to"meeting"the"health"needs"of"our"customers,"and"remind"them"of"the"
healthy" alternatives" we" offer." " As" previously" stated," Starbucks" should" not" apologize" for" this"
crisis,"as"it"is"not"directly" related"to"the"corporation.""The"same"strategy"will"be"implemented"
via" Twitter." " We" will" thank" our" customers" and" remind" them" of" our" fabulous" reputation." " A"
Facebook"and"Twitter"update"should"be"posted"immediately"following"the"article.""This"shows"
our"desire"to"handle"the"crisis"quickly,"while"diminishing"its"magnitude"of"impact.
Following" The" New" York" Times" article," Howard" Shultz" will" post" a" YouTube" video