The motivations affecting decision to buy cars in the depressed economic conditions
The purpose of this research is to study the motivations affecting decision to buy cars in the depressed economic conditions in area of Toyota….. .The sample was 80 people who used the services of the company. Statistical techniques for data analysis included descriptive statistics, by finding the frequency, percentage, mean, standard deviation and inferential statistics, t-test, One-Way Analysis of Variance, Pierson product moment correlation coefficient.
The results from this study found that most of consumers were female, age between 26 to 33 years old, having marital status and stay together, a number of family members between 4 to 6 people, education Bachelor's degrees, working as company employees, with average income of 15 001 to 30,000 baht per month and them had a number of car at least 1 cars.