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Holiday Guide To Facebook Advertising
How To Advertise On Facebook This Holiday Season
By Krista Krumina on November 9th, 2016
The holidays are coming, and it’s your chance to boost sales on your store. One way to do that is to advertise on Facebook.
For brands with large budgets it’s a bit easier – they can experiment with Facebook ads, test audiences and ads, and see what works and what doesn’t. But if you’re on a tight budget, those $500 you put into advertising better work and bring you some sales!
In this blog post I’ll share my experiences working with Facebook ads for Startup Vitamins and Printful, and reveal some tested tips and tactics on how to get maximum results with minimal spending. These tactics worked for Startup Vitamins – an online store just like yours – so they might work for your store as well.
A quick note:
At Printful and Startup Vitamins we almost never use boosted posts. Boosted posts are optimized for likes, comments, and shares on the specific post. But you need purchases, not likes. For that reason, we only use Facebook Ads that are optimized for purchases or registrations. That means Facebook will spend our budget showing ads to people who are most likely to take our desired action.
So that’s why the rest of this post will focus on Facebook Ads, not boosted posts. Now, let’s go further and start with the basics.