CCS head research George Lever told local press that explosion could be attributed to a dynamic internal consumer market coupled with the incorporation of new buyers and sellers online as Chileans increasingly view the Internet as a legitimate place to do business.
Gabriel Gonzáles, the head of alternative sales at Ripley — a major chain of department stores — said that the Internet was a “more efficient” means of meeting the needs of modern consumers than traditional channels.
Head of corporate e-commerce at rival department store Falabella, Ricardo Alonso, said that the increase was set to continue.
“The whole business ecosystem is pushing in a direction in which, in the near future, it will be almost unthinkable that less than 15 percent of sales will be made online,” he said.
Alonso said that one of the biggest checks on growth could be in the logistics of home delivery.
According to a National Statistics Institute (INS) report in 2012, nearly 2.2 million homes had internet connection, an 8.3 percent increase on the previous year. More than 4.9 million people owned smartphones with 3G connection in that year.
CCS head research George Lever told local press that explosion could be attributed to a dynamic internal consumer market coupled with the incorporation of new buyers and sellers online as Chileans increasingly view the Internet as a legitimate place to do business.
Gabriel Gonzáles, the head of alternative sales at Ripley — a major chain of department stores — said that the Internet was a “more efficient” means of meeting the needs of modern consumers than traditional channels.
Head of corporate e-commerce at rival department store Falabella, Ricardo Alonso, said that the increase was set to continue.
“The whole business ecosystem is pushing in a direction in which, in the near future, it will be almost unthinkable that less than 15 percent of sales will be made online,” he said.
Alonso said that one of the biggest checks on growth could be in the logistics of home delivery.
According to a National Statistics Institute (INS) report in 2012, nearly 2.2 million homes had internet connection, an 8.3 percent increase on the previous year. More than 4.9 million people owned smartphones with 3G connection in that year.
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