You are assigned from your team to pitch for a project from a new client. Your client is a renowned international cosmetic brand who has planned to launch a new collection for winter season. This new collection includes lipstick, brush-on and eye-shadow in the limited-edition packages.
The targets are young adult female, age between 25 and 35, and have been classified to be in upper-middle mass segment.
Management objective is to explore consumers’ feedbacks on this new collection in terms of theme, design element, package evaluation and functionality of product.