1. Wafer stick: our team feels that the fact that Kit Kat is essentially a wafer stick is one of they key PODs for the brand. Though M&M’s has a version that incorporates wafer, we feel that being a chocolate wafer stick is a unique attribute for Kit Kat. On the other hand, Ferrero Rocher is primarily recognized for incorporating Almonds into the centre of the chocolate. The newly released Ferrero Rocher dark chocolate version has a chocolaty centre.