Computer hardware 0.78
Computer software 0.77
Consumer electronics 0.71
Electronic games/consoles 0.68
Recorded music CD/video/DVD 0.69
Entertainment (tickets for movies etc.) 0.68
Movies/DVDs/Videos 0.67
Clothing/shoes/accessories 0.57
Airline tickets 0.80
Travel-related services 0.47
Books 0.34
Vehicles accessories or parts 0.72
Toys 0.69
Stocks/shares/loans 0.62
Sports equipment 0.62
Insurance 0.57
Cars/motorbikes/caravans/motor homes 0.50
Collectibles 0.46
Flowers 0.62
Jewellery/watches/sunglasses 0.59
Health and beauty 0.58
Furniture/home furnishings 0.57
Ornaments/glassware/dinnerware 0.57
Food/beverage/wine 0.57
Furniture/home furnishings 0.52
Arts 0.47
Home appliances 0.43
Cronbach alpha 0.81 0.67 0.43 0.82 0.81
Eigenvalues 7.600 2.361 1.566 1.137 1.090
Cumulative per cent of variation 28.150 36.893 42.693 46.905 50.943