Marketing Morgan Stanley study of people drinking coffee at least once a week recentl showed that erage Starbucks customer earns over $75,000 per year. but 17 percent make less than S On Siarhucks -10th Anniversary in 2011. the company unveiled a new logo with no words entitled Starbucks Logo The newest logo drops the green band says Coffee and leaves the iconic mermaidusea nymph all alone. In explaining why starbucks is eliminating it name from the logo. CEO Schultz explained: This new evolution of the logo does two things that are very important: It embraces and respects our heritage. and at the same time evolves us to a point where we feel it's more suitable for Ibe future What think we've done is we've allowed her (the mermaid) to come out of the circle in a way that l think gives us the freedom and flexibility to think beyond coffee Starbucks has a credir card program called My Starbucks Rewards Program. Gold Level members earn a free drink alier 5 purchases al participating Starbucks stores. Starbucks cards are accepted at all company-owned stores and most licensed stores. Company-owned stores generate 84 percent of Starbucks' revenues worldwide.