In Korea, the tourism industry is actually turning the crisis into an opportunity to strengthen its inbound tourism and to mount vigorous overseas marketing. We are determined to keep the upward momentum even after the effects of the devalued Korean Won disappear.
Seoul, selected as the World Design Capital 2010, has embarked on a mammoth effort to make Seoul more attractive through bold renovation and new construction such as the Han River and Namsan Mountain Renaissance projects. Seoul is also being reborn as a green city. Its air is much cleaner now, with city buses running on natural gas.