The Distributor shall not deal in Creative’s competitors’ products, whether directly or indirectly or in any manner whatsoever. The Distributor shall not be involved, whether directly or indirectly, in the manufacture, production, storage or distribution of products similar or reasonably similar to Creative’s products. If, at any time, the Distributor wishes to deal in products similar to Creative’s products, the Distributor shall seek express written approval from Creative allowing the Distributor to stock such products, with such consent to be given or withheld at Creative’s sole discretion.