While there is limited statistical data, it is suggested that with regard to international
inbound tourism, “films depicting the UK are responsible for attracting about 1 in 10 overseas
tourists, spending around £1.8 billion a year. This is estimated to be worth around
£900 million to UK GDP.” (Oxford Economics, 2007; EM-Media, 2007). Further positive
impacts involve the creation of film-themed tours (which reflects the benefit of entrepreneurship
encouragement generally attributed to tourism) and the diversification of the
customer base (Beeton, 2005).