The issue of sustainability is increasingly in the focus of the general public, the retail sector and consumer protection organisations.
At the request of various stakeholders, on 29 April 2015 the European Fruit Juice Association (AIJN) adopted a new Code of Business Conduct (CoBC) for the fruit juice industry. This new code is based on the six fruit juice CSR principles of the CSR sector roadmap of the Juice CSR Platform and the former SGF/IRMA Code of Conduct. Moreover, it is based on the general principles contained in the International Bill of Human Rights, fundamental ILO conventions, relevant United Nations conventions and guidelines and the Sustainable Agriculture Initiative Platform (SAI). The generally accepted standards of corporate social responsibility and ethical conduct shall be applied throughout the whole value chain of our industry.