When you walk into different businesses, do you get a “feel” for what type of work environment it is—formal, casual, fun, serious, and so forth? These reactions demonstrate the power of material symbols or artifacts in creating an organization’s personality. The layout of an organization’s facilities, how employees dress, the types of automobiles provided to top executives, and the availability of corporate aircraft are examples of material symbols. Others include the size of offices, the elegance of furnishings, employee fitness centers or on-site dining facilities, and reserved parking spaces for certain employees.