“The user benefits of Google Instant are many but the primary one is time saved.” Mayer announced the new feature at the company’s launch event in San Francisco in September 2010. “Our testing has shown that Google Instant saves the average search 2 to 5 seconds per search. That may not seem like a lot at first, but it adds up” she said.
Dan Olds, an analyst with The Gabriel Consulting Group, said he agreed that on first thought, it might not sound like a lot of time saved, but it could be enough to give Google a leg up on its worldwide search competition. “Google did some more math and figured it would save users 3.5 billion seconds per day.