Behavioral Intention
Definition
Behavioral intention is defined as a person's perceived likelihood or "subjective probability that he or she will engage in a given behavior"
BI is behavior-specific and operational by direct questions such as "I intend to behavior," with Like scale response choices to measure relative strength of intention. Intention has been represented in measurement by other synonyms and is distinct from similar concepts such as desire and self-prediction argued that Behavioral intention reflects how hard a person is willing to try, and how motivated he or she is, to perform the behavior