MMBC aims to launch its first new product in the Philippines in early 2016 with a strong product pipeline play to continuously stimulate the market. These new beverages will help Monde Nissin expand the company's product portfolio, which is a category that has the highest potential.
Chatchai hope the establishment of this joint venture business will help drive Malee's sales and allow its branded international business to grow by at least 50 per cent by next year. Malee wants overall sales in the Philippines market to be equivalent to the company's sales in the domestic Thai market by 2020.