Primary activities: related to the production and distribution of the firm’s
products and services
– Inbound logistics includes receiving and storing materials for distribution to
production.
– Operations transforms inputs into finished products.
– Outbound logistics entails storing and distributing finished products.
– Sales and marketing includes promoting and selling the firm’s products.
– The service activity includes maintenance and repair of the firm’s goods and
services.
Support activities: make the delivery of the primary activities possible and
consist of
– organization infrastructure (administration and management),
– human resources (employee recruiting, hiring, and training),
– technology (improving products and the production process),
– procurement (purchasing input)