it’s neat that there’s a scientifically legit explanation for how Olaplex could work, but does it really happen this way in the real world? There are no published independent scientific trials yet, apart from thousands of rave reviews and before-and-after photos, which are pretty dramatic. There’s also a cool side-by-side comparison in the American Board of Certified Haircolorists Newsletter: they repeatedly shampooed hair after treatment with Olaplex, mineral oil, b3 Brazilian Bond Builder or colorpHlex. Olaplex comes out on top by far, even though the other two proprietary treatments make similar claims (strengthens hair from the inside out, repairs bonds).
I’m looking forward to seeing more comparisons in the coming months, especially with regard to how long the effects of Olaplex last – having coarse black Asian hair, chalkable pastel mermaid hair has always been an unachievable dream, and I’m optimistic that perhaps Olaplex can get me there without any frying!