As a multinational organisation selling products and services throughout the world, it is essential that GAC establishes itself as a strong and recognised brand. This ensures our potential customers know who we are and what we do. This is the first important ingredient in our identity, which we call GAC Citizenship.
We must also ensure that such a global Group can effectively communicate and align our business functions so that we all work towards the same goals. Our Group IT function is another ingredient in our GAC Citizenship.
In this module you will learn more about how you can promote the GAC Brand in your daily activities and communications, and how we tackle this as a Group. You will also build your understanding of the Group IT policy and business applications.
We look forward to sharing our GAC Citizenship with you.