4.1. How people retweet
The increased ambiguity about behavior surrounding retweeting likely comes from the fact thatretweeting has more structural complexity than @replies and #hashtags. The idea of tagging a message with a descriptive keyword or sending a message “to” another user via an @reply is fairly straightforward;
This section briefly addresses some of the most prominent ways in which people address the limitations in determining how to retweet.
4.1.1. Preservers and adapters. In deciding how to adjust a tweet for retweeting, a significant divide arises between respondents who seek to preserve as much text of a tweet as possible and those who are willing to adapt retweets by removing various parts of the tweet that were, in their opinion, nonessential.