Another risk that should be considered is the competitive risk. Launch of new airplane, of course, willroll out a high success in the beginning but there is also risk for other competitors to duplicate theproduct. Airbus, the main competitor of Boeing, has stated that if the fuel efficiency was primarilygenerated by new engine designs, then it would simply order the more efficient engines for its plane.Therefore, the uncertainties in the 7E7 plane specifications and risk of competition clearly putdownward pressure on both the price and unit sold that Boeing could demand.