4. Research methods
The literature reveals that the dominant method of researching the link between
HRM and performance has been the quantitative questionnaire (Huselid, 1995;
Hoque, 1999). Saunders et al. (2003, p. 92) have pointed out that the quantitative
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survey ‘‘is a popular and common strategy in business and management research,’’
and surveys enable ‘‘easy comparisons and appear to be authoritative.’’